Table of Content

Toys and Games in Australia
Euromonitor International
June 2022

List Of Contents And Tables

TOYS AND GAMES IN AUSTRALIA
EXECUTIVE SUMMARY
Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2016-2021
Table 2 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 4 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 5 Distribution of Toys and Games by Format: % Value 2016-2021
Table 6 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional toys and games disrupted by pandemic lockdowns and supply chain shortages, resulting in sales decline
Licensed products and educational products win, while wellbeing and health have a strong influence on product development
LEGO maintains its lead as kidults continue to fuel demand
PROSPECTS AND OPPORTUNITIES
Sustainability could play a greater role in traditional toys and games moving forward
New entertainment content to fuel demand, with companies delivering new ways for children and adults to experience brands
Digital presence and e-commerce will continue to gain relevance
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
VIDEO GAMES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Video games weathers the storm of supply constraints, showing resilient growth
Sales of digital software soar, with cloud games gaining popularity
Mobile games secures another year of growth, with IP-based games on the rise
PROSPECTS AND OPPORTUNITIES
Mergers and acquisitions come from all corners, expected to sustain growth in video games
Metaverse set to offer new user cases for stand-alone VR/AR products
Subscription model is likely to become mainstream
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2016-2021
Table 18 Sales of Video Games by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Video Games: % Value 2017-2021
Table 20 LBN Brand Shares of Video Games: % Value 2018-2021
Table 21 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 23 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 24 Distribution of Video Games by Format: % Value 2016-2021
Table 25 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 26 Distribution of Video Games Software by Format: % Value 2016-2021
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 29 Forecast Sales of Video Games by Category: Value 2021-2026
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2021-2026