Table of Content

Spirits in Morocco
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Push to get more products into the marketplace, along with sponsored events and parties help boost interest and sales of spirits in 2019
Local companies, importers and retailers benefit from steps Moroccan government has taken to curb distribution of illicit spirits in 2019
While Chai Andrieux maintains a significant lead with its popular mahia, Pernod Richard gains ground in 2019 with numerous recognised brands in spirits
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2019
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2014-2019
Table 2 Sales of Spirits by Category: Total Value 2014-2019
Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 10 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 11 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 12 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 13 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 14 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 15 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 16 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 17 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 18 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 19 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 20 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Ongoing efforts to curb illicit trade and promotion of the Green Moroccan plan boost prospects and productivity of local retailers, companies and importers in 2019
Groupe des Brasseries du Maroc remains the leading player with alcoholic drinks in 2019, with a monopoly in the largest category of beer
Post-pandemic, volume and value sales are set grow incrementally the forecast period, but CAGRs will be slower compared to that of the review period
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 32 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 4 Research Sources