Table of Content

Spirits in Colombia
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Poor performance of aguardiente drags down category as a whole, cocktail trend continues
Diageo’s Johnnie Walker Red Label and Black & White brands rise in the rankings
Ron Viejo de Caldas enjoys extensive reach, expands presence
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2019
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2014-2019
Table 2 Sales of Spirits by Category: Total Value 2014-2019
Table 3 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 10 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 12 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 13 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 15 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 16 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 17 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 18 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 19 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Beer sees significant growth continue in 2019, takes hikes boost volume sales as consumer shift to cheaper products
On-trade suffers as consumers shift to home consumption, with growing competition in the off-trade environment boosting volume sales
Weak outlook for alcoholic drinks in Colombia with a couple of exceptions, players seek tax reforms
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 4 Research Sources