Table of Content

Oral Care in Kenya
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Rising consumer sophistication fuels demand for new innovative ranges
Products made from natural ingredients continue to grow in popularity
Local players continue to struggle to compete with multinationals
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2014-2019
Table 2 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 3 Sales of Toothbrushes by Category: Value 2014-2019
Table 4 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 6 NBO Company Shares of Oral Care: % Value 2015-2019
Table 7 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 8 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 10 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Continued growth and dominance of mass products
Global players experiencing growing competition from local manufacturers
Positive outlook and continued steady growth expected over forecast period
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources