Table of Content

Free From in New Zealand
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headline
Prospects
Growth in Free From Options Is Driven by Consumers Selecting To Avoid Certain Food Groups, As Well As Consumer With Allergies
the Clean Label Movement Gains Ground, With An Increased Interest in Sustainability and Ethical Living Boosting Sales for Free From Meat Offerings
Free From Dairy Records Positive Growth As Non-dairy Cheese and Free From Yoghurt Increases in Popularity
Competitive Landscape
Nutricia Continues To Lead in 2019, With Little Competition From Rival Free From Lactose Formula Players
Free From Gluten Drives Goodman Fielder Performance, However George Weston Foods Is Increasing Competition for the Player
New Zealand’s Plant-based Meat Player Sunfed, Enters Australia in 2019, A Response To Consumers Growing Demands
Category Data
Table 1 Sales of Free From by Category: Value 2014-2019
Table 2 Sales of Free From by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Free From: % Value 2015-2019
Table 4 LBN Brand Shares of Free From: % Value 2016-2019
Table 5 Distribution of Free From by Format: % Value 2014-2019
Table 6 Forecast Sales of Free From by Category: Value 2019-2024
Table 7 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Executive Summary
Growth in 2019 Is Boosted by Increasing Interest in Natural Health Benefits and Reduced Sugar, As Organic and Better for You Offerings Record High Levels of Growth
Avoidance of Gluten and Lactose, Partnered With An Increased Interest in Health and Low-carbohydrate Diets, Shape the Health and Wellness Landscape
Players Compete With New Product Developments That Encourage Value Growth and Respond To Consumers Growing Demands
Modern Grocery Retailers Continue To Lead Distribution, Benefiting From Promotions and Discounts, and Offering A Wide Range of Goods
Growth Over the Forecast Period Will Remain Positive, However, Players Need To Focus on New Product Developments To Cut Through the Growing Competition
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources