Table of Content

Fragrances in Kenya
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Rising fashion consciousness and incomes driving demand for premium fragrances
Rising awareness among middle-income and younger consumers
Global players dominate despite growing competition from domestic producers
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2014-2019
Table 2 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Fragrances: % Value 2015-2019
Table 4 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 5 LBN Brand Shares of Premium Men’s Fragrances: % Value 2016-2019
Table 6 LBN Brand Shares of Premium Women’s Fragrances: % Value 2016-2019
Table 7 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Continued growth and dominance of mass products
Global players experiencing growing competition from local manufacturers
Positive outlook and continued steady growth expected over forecast period
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources