Table of Content

Fortified/functional Beverages in India
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Fssai Regulations Hinder Growth of Ff Energy Drinks
Ff Sports Drinks Witnesses Strong Growth As More People Engage in Physical Activity
Ff Sports Drinks Attracts the Coca-Cola Co and the Launch of Powerade
Competitive Landscape
Glaxosmithkline’s Horlicks Is Challenged by Cadbury Bournvita
Hindustan Unilever Acquires Gsk Consumer Healthcare’s Portfolio
New Launch Active Horlicks Designed To Combat Fatigue in Adults
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 5 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Industry Players Respond To Rising Consumer Health Consciousness and Concerns Over Nutritional Deficiencies and Food Safety
Government Initiatives Endeavour To Ensure Food and Beverages Are Healthier for the Population
Companies Actively Introduce Health and Wellness Products
Modern Grocery Retailers Gradually Gains Distribution Share
Robust Growth Expected To Continue for Health and Wellness Products
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources