Table of Content

Colour Cosmetics in Kenya
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Rising fashion awareness fuels demand for more sophisticated brands
New innovative facial make-up and foundation/concealer attracting modern women
Global players face growing competition from smaller local operators
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Continued growth and dominance of mass products
Global players experiencing growing competition from local manufacturers
Positive outlook and continued steady growth expected over forecast period
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources