Table of Content

Cider/Perry in Germany
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Cider/perry records strong growth in 2019, having the potential to become a fashionable, on-trend drink
In 2019, off-trade sales outperform on-trade sales as large German grocery retailers support products
?Somersby continues to dominate cider in 2019, and Kelterei Heil challenges leading international players
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2014-2019
Table 2 Sales of Cider/Perry: Total Value 2014-2019
Table 3 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 4 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 12 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 13 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
A rise in health-conscious consumers challenges the sales of alcoholic drinks in 2019; however, popular spirits, RTDs and cider/perry drive growth
Radeberger Gruppe KG retains its leading position in 2019, as players Campari and Pernod-Ricard battle for the top spot in spirits
On-trade volume growth is set to recover across the forecast period, whereas off-trade volume growth is challenged by price and health-conscious behaviour
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources