Table of Content

Better for You Beverages in India
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Stevia-based and Fruit Beverages Gain Traction
Consumers Refrain From Soft Drinks, Leading To A Low Share of Better for You Beverages
Diabetes Epidemic Forces Many Towards Reducing Sugar, Salt and Fat in Their Diets
Competitive Landscape
Coca-cola’s "one Brand" Strategy Helps It Retain Its Dominance
PepsiCo Launches Healthier Variants, Such As Stevia-based 7-up
Focus on Reduced Sugar and Hyper-local Strategy Using Locally Sourced Ingredients and Healthier Variants
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2014-2019
Table 2 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 5 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Executive Summary
Industry Players Respond To Rising Consumer Health Consciousness and Concerns Over Nutritional Deficiencies and Food Safety
Government Initiatives Endeavour To Ensure Food and Beverages Are Healthier for the Population
Companies Actively Introduce Health and Wellness Products
Modern Grocery Retailers Gradually Gains Distribution Share
Robust Growth Expected To Continue for Health and Wellness Products
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources