Table of Content

Beer in Germany
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Changing consumer habits and the weak summer of 2019 contributes to the decline of beer consumption in Germany
Trends including non/low alcohol beer, domestic ingredients and regional heritage support sales in 2019
Radeberger Gruppe retains its lead as Krombacher remains the best selling beer in Germany during 2019
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
Lager price band methodology
Summary 1 Lager by Price Band 2019
Table 1 Number of Breweries 2014-2019
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2014-2019
Table 3 Sales of Beer by Category: Total Value 2014-2019
Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 10 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 11 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 12 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 13 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
A rise in health-conscious consumers challenges the sales of alcoholic drinks in 2019; however, popular spirits, RTDs and cider/perry drive growth
Radeberger Gruppe KG retains its leading position in 2019, as players Campari and Pernod-Ricard battle for the top spot in spirits
On-trade volume growth is set to recover across the forecast period, whereas off-trade volume growth is challenged by price and health-conscious behaviour
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 3 Research Sources