Table of Content

Alcoholic Drinks in Ecuador
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
On-trade sales of beer sees significant decline as restaurants, bars and nightclubs close and consumers cut back on consumption
C?a de Cervezas Nacionales maintains its dominance in 2020 with highly popular Pilsener
Company expansion and brand innovation see major players gain ground
RECOVERY AND OPPORTUNITIES
Recovery will be swift, particularly in on-trade terms, as foodservice outlets reopen
New entrants and domestic production will see greater competition and lower prices over the forecast period
Tax reform may impact growth in beer in the future
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 hits wine hard, particularly in on-trade channels, as foodservice outlets close
South American brands lead but see rising competition from European brands
Economy brands and e-commerce are the biggest winners in 2020
RECOVERY AND OPPORTUNITIES
Swift recovery expected, especially in on-trade terms, as foodservice establishments reopen
New trading arrangements will see more and more cost brands emerge, boosting sales
E-commerce is set to grow as consumers value the convenience offered by this channel
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Spirits sees steep decline in 2020, particularly in on-trade terms
Azende Corp consolidates its share and retains the top rank in 2020
Constrained budgets and restrictions on sales lead to an increase in illegal consumption of spirits
RECOVERY AND OPPORTUNITIES
A positive outlook for spirits may be impacted by rising health consciousness and lower disposable incomes
Aspirational spirits will perform well, but brandy and cognac will see much slower growth
E-commerce is set to perform well in the coming years but will remain underdeveloped in Ecuador
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2015-2020
Table 47 Sales of Spirits by Category: Total Value 2015-2020
Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
RTD’s sees volume sales plummet as on-trade channels close during the pandemic
Azende Corp retains its lead in RTDs thanks to its strength in spirits
Whisky based RTD benefits from favourable trade agreements
RECOVERY AND OPPORTUNITIES
RTDs will recover swiftly and will remain popular with younger consumers
Spirit-based RTDs will see the highest growth rates across the forecast period
E-commerce will continue to develop but remain small in terms of overall volume sales
CATEGORY DATA
Table 61 Sales of RTDs by Category: Total Volume 2015-2020
Table 62 Sales of RTDs by Category: Total Value 2015-2020
Table 63 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 64 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 65 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 66 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 67 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 68 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 69 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 70 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 71 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 72 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 73 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 74 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 75 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025