Table of Content

Alcoholic Drinks in Colombia
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Beer sees significant growth continue in 2019, takes hikes boost volume sales as consumer shift to cheaper products
On-trade suffers as consumers shift to home consumption, with growing competition in the off-trade environment boosting volume sales
Weak outlook for alcoholic drinks in Colombia with a couple of exceptions, players seek tax reforms
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 3 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Beer benefits from shift away from wine and aguardiente, craft beers boosted by increased availability
Supermarkets and hypermarkets make gains in distribution, Bavaria SA increases support for Aguila and Poker
Players aim to increase consumer knowledge of craft beers through events
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2019
Table 17 Number of Breweries 2014-2019
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2014-2019
Table 19 Sales of Beer by Category: Total Value 2014-2019
Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Earlier tax increases continue to affect wine performance in 2019
Sparkling wine benefits from increased consumption occasions, discounters challenge other retailers with direct imports
Enalia maintains lead with Carinoso, Gato Negro brand makes gains
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2014-2019
Table 34 Sales of Wine by Category: Total Value 2014-2019
Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 42 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 48 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 49 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 50 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 60 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 61 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Poor performance of aguardiente drags down category as a whole, cocktail trend continues
Diageo?s Johnnie Walker Red Label and Black & White brands rise in the rankings
Ron Viejo de Caldas enjoys extensive reach, expands presence
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2019
CATEGORY DATA
Table 64 Sales of Spirits by Category: Total Volume 2014-2019
Table 65 Sales of Spirits by Category: Total Value 2014-2019
Table 66 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 67 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 73 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 75 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 76 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 78 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 79 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 80 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 81 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 82 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Cider/perry continues to decline, Spanish imports not adapted to Colombian market
Potential for growth as new “cider bars” emerge
Inactive environment, but females may represent future consumer base
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
CATEGORY DATA
Table 85 Sales of Cider/Perry: Total Volume 2014-2019
Table 86 Sales of Cider/Perry: Total Value 2014-2019
Table 87 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 88 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 96 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 97 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Cocktail trend limits potential for RTDs’ growth
Diageo remains dominant, but focuses elsewhere
Supermarkets and hypermarkets channel dominates distribution
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 100 Sales of RTDs by Category: Total Volume 2014-2019
Table 101 Sales of RTDs by Category: Total Value 2014-2019
Table 102 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 103 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 108 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 109 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 110 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 111 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 112 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024