Table of Content

Alcoholic Drinks in Bolivia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Smuggling poses significant threat
Retail formalisation and reduced prices have a positive impact
Cervecer?a Boliviana Nacional remains dominant
RECOVERY AND OPPORTUNITIES
Macroeconomic factors key to recovery
Ongoing formalisation of retailing
Low- and mid-income segments to constitute core consumer base for beer
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2015-2020
Table 18 Sales of Beer by Category: Total Value 2015-2020
Table 19 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 25 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 26 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 27 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 28 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price-sensitive demand
Introduction of delivery services and online activity
Local players benefit from strong presence on store shelves
RECOVERY AND OPPORTUNITIES
Low-priced products to drive recovery
Continued focus on home consumption
Lower prices in on-trade
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2015-2020
Table 33 Sales of Wine by Category: Total Value 2015-2020
Table 34 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 35 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 40 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 41 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Bitters and singani perform relatively well
Whiskies shifts to lower price points, while gin struggles to make move to home consumption
D&M Bolivia stays out in front
RECOVERY AND OPPORTUNITIES
Slow revival of on-trade to hold back overall recovery
Promotional campaigns in off-trade
Positive outlook for singani
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2015-2020
Table 45 Sales of Spirits by Category: Total Value 2015-2020
Table 46 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 47 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 52 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 53 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 54 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 55 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 56 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Relatively favourable conditions for cider/perry
Weaker Argentinean peso strengthens appeal of smuggled products
Bodegas Del Valle remains dominant
RECOVERY AND OPPORTUNITIES
Formalisation of distribution channels to strengthen position of legal products
On-trade restrictions expected to be more relaxed in peak sales season 2021
Continued focus on younger adult female consumers
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2015-2020
Table 60 Sales of Cider/Perry: Total Value 2015-2020
Table 61 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 62 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 70 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 71 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
RTDs benefits from young adults having time on their hands
Focus on value-for-money
Local brand holds dominant position
RECOVERY AND OPPORTUNITIES
Continued focus on new product development
Price to remain a key factor
Return to on-the-go consumption
CATEGORY DATA
Table 74 Sales of RTDs by Category: Total Volume 2015-2020
Table 75 Sales of RTDs by Category: Total Value 2015-2020
Table 76 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 77 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 82 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 83 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 84 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 85 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 86 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025