Table of Content

Wine in Ukraine
Euromonitor International
September 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Wine preferences of Ukrainian customers reflect their social status and spending habits
Imported wine remains popular with exports decreasing, as players seek to further educate consumers about domestic products
Bayadera Group maintains top company position thanks to its successful sales strategies, as domestic producers plan how to compete with imported brands
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 28 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Craft trend drives innovations, while various legislative changes help shape the future of alcoholic drinks
Large players mostly maintain their places, while AB InBev Efes Group takes over from Carlsberg Ukraine in beer
Recent recovery expected, based on players maintaining a decent price-quality ration and continuing to meet trends
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources