Table of Content

Wine in Morocco
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Grape production continues to accelerate in Morocco, where red wine remains the most popular wine and on-trade sales benefit mostly from booming tourism in 2019
Sparkling wine, notably champagne, continues to gain the most traction in Morocco in 2019
Domestic producers continue to increase their volume and value shares in 2019, with Les Celliers de Meknes maintaining the top position in wine
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 25 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 26 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Ongoing efforts to curb illicit trade and promotion of the Green Moroccan plan boost prospects and productivity of local retailers, companies and importers in 2019
Groupe des Brasseries du Maroc remains the leading player with alcoholic drinks in 2019, with a monopoly in the largest category of beer
Post-pandemic, volume and value sales are set grow incrementally the forecast period, but CAGRs will be slower compared to that of the review period
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 40 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 3 Research Sources