Table of Content

Wine in Italy
Euromonitor International
June 2022

List Of Contents And Tables

WINE IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shifting consumer habits with variety the key for consumers
Competition with other alcoholic drinks slows on-trade recovery
Quantity over quality boosts sales of smaller wine bottles and organic wine
PROSPECTS AND OPPORTUNITIES
Premiumisation on the horizon as consumers seek quality and new experiences
Older consumers set drive wine consumption
Wine faces competition for consumption occasions from beer and spirits
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2016-2021
Table 2 Sales of Wine by Category: Total Value 2016-2021
Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 10 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2016-2021
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 13 Sales of Wine by Origin 2019-2021
Table 14 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 15 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 16 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 17 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 18 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 19 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 20 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 21 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 22 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 23 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 24 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 25 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 26 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 27 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 28 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 29 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 31 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN ITALY
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
Trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources