Table of Content

Video Games in Turkey
Euromonitor International
June 2022

List Of Contents And Tables

VIDEO GAMES IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Boosted by the pandemic, mobile and online games are now dominant
Increasingly a rich man’s game
Pandemic supports dynamic demand growth for static consoles in spite of soaring prices
PROSPECTS AND OPPORTUNITIES
Mobile and online games will continue to drive growth
As the hype surrounding the metaverse increases, AR/VR set to grow in popularity
More international companies will localise their games
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2016-2021
Table 2 Sales of Video Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Video Games: % Value 2017-2021
Table 4 LBN Brand Shares of Video Games: % Value 2018-2021
Table 5 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 7 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 8 Distribution of Video Games by Format: % Value 2016-2021
Table 9 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 10 Distribution of Video Games Software by Format: % Value 2016-2021
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 13 Forecast Sales of Video Games by Category: Value 2021-2026
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2021-2026
TOYS AND GAMES IN TURKEY
EXECUTIVE SUMMARY
COVID-19 continued to affect the toys and games market in 2021
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2016-2021
Table 16 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 18 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 19 Distribution of Toys and Games by Format: % Value 2016-2021
Table 20 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources