Table of Content

Traditional Toys and Games in Taiwan
Euromonitor International
June 2022

List Of Contents And Tables

TRADITIONAL TOYS AND GAMES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic-related school closures boost demand for construction toys
Pandemic accelerates shift to e-commerce
Amid shifting demographics, manufacturers are increasingly looking beyond children
PROSPECTS AND OPPORTUNITIES
Negative demographic trends will weigh on growth
LEGO well placed for further online and offline growth
Social media will continue to grow in importance as both a marketing and sales channel
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2017-2021
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2018-2021
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2016-2021
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2021-2026
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2021-2026
TOYS AND GAMES IN TAIWAN
EXECUTIVE SUMMARY
Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2016-2021
Table 11 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 13 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 14 Distribution of Toys and Games by Format: % Value 2016-2021
Table 15 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources