Table of Content

Traditional Toys and Games in Brazil
Euromonitor International
May 2024

List Of Contents And Tables

TRADITIONAL TOYS AND GAMES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Traditional toys and games continues to grow in a heavily licensed market
Still incipient, kidults attract attention and gain importance as a consumer group
Retail crisis has an impact, and stores bet on experiences to attract consumers
PROSPECTS AND OPPORTUNITIES
Healthy solid growth expected, driven by games and puzzles
Normalisation of film releases set to drive sales of licensed toys and games
Concerned relatives will aim to educate via toys and games
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
TOYS AND GAMES IN BRAZIL
EXECUTIVE SUMMARY
Toys and games in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2018-2023
Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources