Table of Content

Toys and Games in Brazil
Euromonitor International
May 2024

List Of Contents And Tables

TOYS AND GAMES IN BRAZIL
EXECUTIVE SUMMARY
Toys and games in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2018-2023
Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Traditional toys and games continues to grow in a heavily licensed market
Still incipient, kidults attract attention and gain importance as a consumer group
Retail crisis has an impact, and stores bet on experiences to attract consumers
PROSPECTS AND OPPORTUNITIES
Healthy solid growth expected, driven by games and puzzles
Normalisation of film releases set to drive sales of licensed toys and games
Concerned relatives will aim to educate via toys and games
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
VIDEO GAMES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Affordable prices push growth for static consoles and increase adoption
Impact of mobile games on sales of hand-held consoles
Local video games software development continues, but still depends on abroad
PROSPECTS AND OPPORTUNITIES
Companies will target later adopters to continue growing in video games hardware
Online games and subscriptions gains a local ally
Legal framework expected to foster the development of a national video games market
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2018-2023
Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Video Games: % Value 2019-2023
Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
Table 24 Distribution of Video Games by Format: % Value 2018-2023
Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028