Table of Content

Apparel and Footwear in Chile
Euromonitor International
January 2023

List Of Contents And Tables

APPAREL AND FOOTWEAR IN CHILE
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hybrid working and relaxed dress codes drive growth of women’s outerwear
Activewear trend is growth factor of sportswear
Interest in sustainable fashion attracts younger female Chileans
PROSPECTS AND OPPORTUNITIES
Inflation to continue impacting Chileans’ disposable incomes into 2023 and influence purchasing decisions
Digital marketing as a key tool for fashion
Second-hand market moving into formal channel through e-commerce
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2017-2022
Table 14 Sales of Womenswear by Category: Value 2017-2022
Table 15 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Womenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 19 NBO Company Shares of Women’s Nightwear: % Value 2018-2022
Table 20 LBN Brand Shares of Women’s Nightwear: % Value 2019-2022
Table 21 NBO Company Shares of Women’s Outerwear: % Value 2018-2022
Table 22 LBN Brand Shares of Women’s Outerwear: % Value 2019-2022
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 25 NBO Company Shares of Women’s Underwear: % Value 2018-2022
Table 26 LBN Brand Shares of Women’s Underwear: % Value 2019-2022
Table 27 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 28 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
MENSWEAR IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hybrid working drives demand for casual clothing
Outdoor lifestyles favour men’s sportswear
Further sales through retail e-commerce as marketplaces consolidate
PROSPECTS AND OPPORTUNITIES
Despite inflation, demand for menswear is set to fully recover to 2019 levels
New technologies are changing approach to apparel stores
Sustainability concerns influence production of jeans
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2017-2022
Table 32 Sales of Menswear by Category: Value 2017-2022
Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Menswear: % Value 2018-2022
Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
CHILDRENSWEAR IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Difficult economy and rising inflation negatively impact demand for childrenswear
Casualisation trend extends to childrenswear in Chile
As online sales continue to grow, childrenswear brands leverage special holidays
PROSPECTS AND OPPORTUNITIES
Durable clothing as a sustainable initiative
Second-hand market gains momentum due to inflationary pressures
Initiatives to reduce childrenswear waste will increase over forecast period
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2017-2022
Table 50 Sales of Childrenswear by Category: Value 2017-2022
Table 51 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 52 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 54 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 55 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 56 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
SPORTSWEAR IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sportwear continues to record strong value sales growth in 2022
Heightened sales of sportswear through retail e-commerce
Retailers in Chile focus on reshaping the consumer experience
PROSPECTS AND OPPORTUNITIES
Local consumer interest in sport and fitness will continue to grow
Smart clothing: The outfit of the future
Sustainability concerns encourage the creation of new raw materials
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2017-2022
Table 60 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Sportswear: % Value 2018-2022
Table 62 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 63 Distribution of Sportswear by Format: % Value 2017-2022
Table 64 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
JEANS IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Chileans search for more affordable jeans in inflationary environment
Second-hand market continues to gain momentum
Social media trends highlight personalisation of jeans in Chile
PROSPECTS AND OPPORTUNITIES
Moderate growth for jeans expected over the forecast period
Retail e-commerce will remain important for jeans
Eco-friendly production processes to address sustainability concerns
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2017-2022
Table 67 Sales of Jeans by Category: Value 2017-2022
Table 68 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 69 Sales of Jeans by Category: % Value Growth 2017-2022
Table 70 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 71 Sales of Men’s Jeans by Category: Value 2017-2022
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 74 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 75 Sales of Women’s Jeans by Category: Value 2017-2022
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Jeans: % Value 2018-2022
Table 79 LBN Brand Shares of Jeans: % Value 2019-2022
Table 80 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 81 Forecast Sales of Jeans by Category: Value 2022-2027
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
HOSIERY IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hosiery remains above pre-pandemic levels despite volume declines
Casual dress codes in schools present challenges for sheer hosiery in Chile
Monarch continues to diversify products as it attempts to maintain its leadership
PROSPECTS AND OPPORTUNITIES
Socks a fashionable item benefitting local businesses
Functional materials on the rise
Emerging premium segment within hosiery
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2017-2022
Table 93 Sales of Hosiery by Category: Value 2017-2022
Table 94 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 95 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 96 NBO Company Shares of Hosiery: % Value 2018-2022
Table 97 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 98 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 99 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
APPAREL ACCESSORIES IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Easing of face mask mandates contributes to decline for other apparel accessories
adidas retains leadership of apparel accessories
Brands are innovating in channels as a competitive strategy
PROSPECTS AND OPPORTUNITIES
Subdued demand for ties alongside move away from formal dress codes
Informal e-commerce channels to continue gaining in popularity
Tough economic conditions complicate outlook for apparel accessories
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 103 Sales of Apparel Accessories by Category: Value 2017-2022
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 106 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
FOOTWEAR IN CHILE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further volume growth for footwear in 2022, but rising inflation pushes up average unit price
National footwear production continues to plummet
Footwear specialists look to improve in-store customer experience
PROSPECTS AND OPPORTUNITIES
Retail e-commerce to remain relevant channel for footwear
Sustainability to continue shaping footwear production
Smart footwear likely to gain in popularity
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2017-2022
Table 113 Sales of Footwear by Category: Value 2017-2022
Table 114 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 115 Sales of Footwear by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Footwear: % Value 2018-2022
Table 117 LBN Brand Shares of Footwear: % Value 2019-2022
Table 118 Distribution of Footwear by Format: % Value 2017-2022
Table 119 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 120 Forecast Sales of Footwear by Category: Value 2022-2027
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2022-2027