Table of Content

Alcoholic Drinks in Italy
Euromonitor International
June 2022

List Of Contents And Tables

ALCOHOLIC DRINKS IN ITALY
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
Trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Changing pandemic situation informs on- and off-trade balance in 2021
Consumer demand for local products boosts total volume growth in domestic lager
Evolving moments of consumption and intensifying competition enhance category development
PROSPECTS AND OPPORTUNITIES
Shifting consumer choices may challenge the popularity of beer
Alcohol under the lens as consumer health awareness grows
Beer margins set to increase in a category reliant on volumes
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2021
Table 17 Number of Breweries 2016-2021
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 Sales of Beer by Craft vs Standard 2016-2021
Table 27 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shifting consumer habits with variety the key for consumers
Competition with other alcoholic drinks slows on-trade recovery
Quantity over quality boosts sales of smaller wine bottles and organic wine
PROSPECTS AND OPPORTUNITIES
Premiumisation on the horizon as consumers seek quality and new experiences
Older consumers set drive wine consumption
Wine faces competition for consumption occasions from beer and spirits
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2016-2021
Table 35 Sales of Wine by Category: Total Value 2016-2021
Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 43 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 Sales of Wine by Origin 2019-2021
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 50 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 51 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 52 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 62 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 63 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discovering new consumption norms in the wake of the pandemic
Social drinking and out-of-home consumption help spirits bounce back
Innovation drives variety and creates space for regional success stories
PROSPECTS AND OPPORTUNITIES
Focus on ingredients and health set to inform spirits consumption
E-commerce to maintain momentum through specialised stores
Killing one bird with two stones: If maturity is the problem, modernisation and premiumisation are potential solutions
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2021
CATEGORY DATA
Table 66 Sales of Spirits by Category: Total Volume 2016-2021
Table 67 Sales of Spirits by Category: Total Value 2016-2021
Table 68 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 69 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 75 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 77 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 78 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 80 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 81 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 82 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 83 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 84 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Younger generations most likely to turn to cider as a lower alcohol alternative
Cider draws attention with health and nutrition at the centre of consumer choices
Players try to widen the reach and appeal of cider/perry
PROSPECTS AND OPPORTUNITIES
E-commerce offers opportunities to increase product awareness, with e-shelves set to catch the eye of consumers
Cider consumption to move in tandem with foodservice development
Local cider, quality and nutrition aspects to the fore
CATEGORY DATA
Table 87 Sales of Cider/Perry: Total Volume 2016-2021
Table 88 Sales of Cider/Perry: Total Value 2016-2021
Table 89 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 90 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 98 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 99 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Unlocking RTDs’ potential in a changed environment
Convenience is a positive but not decisive factor in light of strong competition
Innovation, packaging, distribution and marketing offer keys to development
PROSPECTS AND OPPORTUNITIES
Differentiation a means to overcome market saturation
Alcohol consumption concerns aid the rise of non/low alcohol RTDs
RTDs may capitalise on the development and growth of e-commerce
CATEGORY DATA
Table 102 Sales of RTDs by Category: Total Volume 2016-2021
Table 103 Sales of RTDs by Category: Total Value 2016-2021
Table 104 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 105 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 110 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 111 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 112 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 113 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 114 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026