Table of Content

Alcoholic Drinks in Dominican Republic
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Beer was better positioned for at-home consumption in 2020
Can presentations proliferated
Cerveceria Nacional Dominicana maintained its complete dominance
RECOVERY AND OPPORTUNITIES
Strong beer culture in the country will drive recovery in the forecast period
At-home consumption likely to be sustained to a certain extent
Mixed responses to the appeal of non-alcoholic beer
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020
Table 17 Number of Breweries 2013-2020
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020
Table 19 Sales of Beer by Category: Total Value 2015-2020
Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
On-trade sales struggled with mandated closures, curfews and a loss of tourism in 2020
Trading down was evident
Players launched e-commerce platforms
RECOVERY AND OPPORTUNITIES
Economy brands will drive recovery in the forecast period
Players will engage in educational campaigns to stimulate demand
Still light grape wine will account for the majority of sales
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2015-2020
Table 34 Sales of Wine by Category: Total Value 2015-2020
Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 41 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 42 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
On-trade sales particularly struggled with the loss of tourism in 2020
Changing consumption habits furthered the decline
Consumers turned to domestic brands
RECOVERY AND OPPORTUNITIES
Recovery will be moderated by reduced consumer spending power in the forecast period
Local pride and economic uncertainty will drive sales of domestic spirits
Promotions could drive growth of e-commerce and delivery platforms
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2015-2020
Table 46 Sales of Spirits by Category: Total Value 2015-2020
Table 47 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 48 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 53 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 54 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 56 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 57 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Loss of social occasions dwindled consumption opportunities in 2020
Health reasons encouraged consumers to look for lower ABV alcoholic drinks
New launches postponed due to general uncertainty
RECOVERY AND OPPORTUNITIES
Affordable positioning of cider/perry will drive recovery in the forecast period
Return of social gatherings will be essential to recovery
New brands will continue contributing to growth
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2019-2020
Table 61 Sales of Cider/Perry: Total Value 2019-2020
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2020
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2020
Table 64 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 65 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 66 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 67 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Spirit-based RTDs were less compatible with home seclusion in 2020
Wine-based RTDs were most resilient in the face of the pandemic
Diageo saw growing competition from wine-based RTDs players
RECOVERY AND OPPORTUNITIES
Social occasions will drive recovery in the forecast period
Return of convenience-oriented behaviour will boost appeal of RTDs
More innovation needed to maintain consumer interest
CATEGORY DATA
Table 68 Sales of RTDs by Category: Total Volume 2015-2020
Table 69 Sales of RTDs by Category: Total Value 2015-2020
Table 70 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 71 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 72 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 73 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 74 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 75 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 76 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 77 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 78 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 79 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 80 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 81 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 82 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025