Table of Content

Alcoholic Drinks in Croatia
Euromonitor International
June 2022

List Of Contents And Tables

ALCOHOLIC DRINKS IN CROATIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Craft beer producers look to penetrate retail channels
Top three brewers gain further value share
Limited edition beers becoming more popular
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Craft beer will continue to gain value share
Inflation could lead to consumers trading down
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 17 Number of Breweries 2016-2021
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy recovery in 2021
Imported wine gains further value share
Players look to give wine a more upmarket positioning
PROSPECTS AND OPPORTUNITIES
Moderate volume growth over forecast period
Push to develop retail channels
E-commerce has growth potential
CATEGORY DATA
Table 78 Sales of Wine by Category: Total Volume 2016-2021
Table 79 Sales of Wine by Category: Total Value 2016-2021
Table 80 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 81 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 86 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 87 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery but pandemic still has impact
Leading distiller Maraska bought by Stanic Group
Imported brands register strong recovery in 2021
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Removal of excise duty for small distillers
Gin star performer
CATEGORY DATA
Table 33 Sales of Spirits by Category: Total Volume 2016-2021
Table 34 Sales of Spirits by Category: Total Value 2016-2021
Table 35 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 36 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 41 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 42 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 43 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 44 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 45 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of on-trade hugely benefits cider/perry
Somersby remains dominant in cider/perry
Continued innovation
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Premiumisation trend continues
Potential headwinds could dampen volume growth
CATEGORY DATA
Table 48 Sales of Cider/Perry: Total Volume 2016-2021
Table 49 Sales of Cider/Perry: Total Value 2016-2021
Table 50 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 51 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 54 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 55 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 56 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 57 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 58 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 59 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 60 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery in 2021
No changes in competitive landscape
Arrival of hard seltzers much needed boost
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Hard seltzers bring dynamism to staid RTDs
Potential headwinds could dampen volume growth
CATEGORY DATA
Table 63 Sales of RTDs by Category: Total Volume 2016-2021
Table 64 Sales of RTDs by Category: Total Value 2016-2021
Table 65 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 66 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 67 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 68 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 69 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 70 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 71 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 72 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 73 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 74 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 75 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 76 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 77 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026