Table of Content

Wipes in Georgia
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Wipes continues to develop and drive growth
Personal wipes continue to develop, with intimate wipes benefiting from higher levels of distribution and consumer awareness
Arsan Kimya retains its lead, while Eczacibasi Tuketim Urunleri directly competes with the leader through competitive pricing
2020 AND BEYOND
COVID-19 impact
Affected products within wipes
Recovery and opportunities
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2014-2019
Table 2 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 3 Retail Sales of Wipes by Category: Value 2014-2019
Table 4 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 6 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 7 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 8 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
In 2019, the positive economic situation, higher unit prices, demand for convenience, and the development of modern retailing boosts sales and growth
International players dominate in 2019, with Procter & Gamble retaining its top spot through offering a variety of well-established products
The forecast period is positive for retail tissue and hygiene, whereas away-from-home tissue will experience a gradual recovery from the impact of COVID-19
MARKET INDICATORS
Table 9 Birth Rates 2014-2019
Table 10 Infant Population 2014-2019
Table 11 Female Population by Age 2014-2019
Table 12 Total Population by Age 2014-2019
Table 13 Households 2014-2019
Table 14 Forecast Infant Population 2019-2024
Table 15 Forecast Female Population by Age 2019-2024
Table 16 Forecast Total Population by Age 2019-2024
Table 17 Forecast Households 2019-2024
MARKET DATA
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources