Table of Content

Wine in Vietnam
Euromonitor International
June 2022

List Of Contents And Tables

WINE IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 measures and the new drink driving law put further pressure on sales of wine
Still red wine benefits from being a popular gift option while e-commerce continues to gain share
Local players benefit from import challenges
PROSPECTS AND OPPORTUNITIES
Wine is expected to bounce back but challenges remain
Local players will focus on off-trade channels to grow sales
Competition likely to remain fragmented in wine
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2016-2021
Table 2 Sales of Wine by Category: Total Value 2016-2021
Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 10 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2016-2021
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 16 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 17 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 18 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 22 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 23 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 24 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 25 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
COVID-19 continues to have a negative impact on the consumption of alcoholic drinks in Vietnam in 2021
Players turn to product innovations to stimulate sales
Heineken and Sabeco jostle for the lead
E-commerce on the rise as ban lifted on online sales of stronger alcoholic drinks
Spike in COVID-19 cases drives a shift from the on-trade to the off-trade
A positive outlook for the forecast period
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 26 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 38 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources