Table of Content

Wine in Thailand
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Sluggish growth in tourism hampers growth
New products and packaging to attract a wide range of consumers
Siam Winery maintains its leading position
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 20 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 22 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 23 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 24 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 25 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Spending boosted by stimulus programme and lower prices for imported brands
Players in beer dominate, and cross-category launches boost domestic players
Growth expected to resume, with a strong switch back to on-trade sales
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 26 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 38 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources