Table of Content

Video Games in Poland
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Some areas of video games hardware continue to offer further growth potential in Poland in 2019
Digitalisation dominates video games software in 2019
Increasing fragmentation within competitive environment for video games in 2019 as appetite for new content amongst gamers drives interest in new entries
2020 AND BEYOND
COVID-19 impact
Affected products within video games
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2014-2019
Table 2 Sales of Video Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Video Games: % Value 2015-2019
Table 4 LBN Brand Shares of Video Games: % Value 2016-2019
Table 5 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 7 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 8 Distribution of Video Games by Format: % Value 2014-2019
Table 9 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 10 Distribution of Video Games Software by Format: % Value 2014-2019
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 13 Forecast Sales of Video Games by Category: Value 2019-2024
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Increasing consumer confidence due to strong local economy boosts demand for toys and games in 2019, with video games remaining the main growth driver
Multinationals continue to lead fragmented competitive environment in 2019, but local players hold strong positions within traditional toys and games
Toys and games set to record strengthening growth from 2021 onwards, driven by video games software
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2014-2019
Table 16 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 18 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 19 Distribution of Toys and Games by Format: % Value 2014-2019
Table 20 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources