Table of Content

Video Games in Malaysia
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Mobile games accounts for most sales due to convenience and high smartphone penetration
Static consoles dominates, with hand-held consoles losing popularity
New leader in video games due to strength in mobile games
2020 AND BEYOND
COVID-19 impact
Affected products within video games
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2014-2019
Table 2 Sales of Video Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Video Games: % Value 2015-2019
Table 4 LBN Brand Shares of Video Games: % Value 2016-2019
Table 5 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 7 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 8 Distribution of Video Games by Format: % Value 2014-2019
Table 9 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 10 Distribution of Video Games Software by Format: % Value 2014-2019
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 13 Forecast Sales of Video Games by Category: Value 2019-2024
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Video games sees the most dynamic increase due to increasing digitalisation
International brand owners dominate across the board
Better growth for video games as digitalisation continues
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2014-2019
Table 16 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 18 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 19 Distribution of Toys and Games by Format: % Value 2014-2019
Table 20 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources