Table of Content

Traditional Toys and Games in South Korea
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
The decreasing birth rate and a lack of flagship toys stifle growth in 2019
E-commerce shares rise in 2019, as consumers appreciate competitive price points, convenience and delivery
Young Toys Inc continues to lead the landscape in 2019, while the Japanese boycott fails to impact sales of Japanese toy manufacturers
2020 AND BEYOND
COVID-19 impact
Affected products within traditional toys and games
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
In 2019, the low fertility rate and growth of mobile games challenges the traditional toy landscape, as 5G technology allows players to launch VR headsets
NCsoft Corp retains its lead in 2019, as online and mobile options continue to compete against traditional toys and games
Positive growth is predicted for the forecast period, however low fertility rates will continue to challenge value sales for the industry
MARKET DATA
Table 13 Sales of Toys and Games by Category: Value 2014-2019
Table 14 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 16 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 17 Distribution of Toys and Games by Format: % Value 2014-2019
Table 18 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources