Table of Content
Traditional Toys and Games in Singapore
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
STEM and coding drive demand for scientific/educational toys, while games and puzzles remains the major growth driver in 2019
Experiential value and an omnichannel strategy look to be the best way forward in 2019
Western brands dominate ranks, with leading player LEGO enhancing its position with the 2019 launch of its first AR-focused game
2020 AND BEYOND
COVID-19 impact
Affected products within traditional toys and games
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Both licensed and classic toys drive growth in the industry in 2019
E-commerce maintains the fastest growth in 2019, driven by demand for video games and traditional toys and games through this channel
Video games set to benefit the most from Singapore’s strong digital landscape and infrastructure and children’s early access to technology
MARKET DATA
Table 13 Sales of Toys and Games by Category: Value 2014-2019
Table 14 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 16 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 17 Distribution of Toys and Games by Format: % Value 2014-2019
Table 18 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources