Table of Content

Traditional Toys and Games in Malaysia
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Continued growth, with parents focusing on education
Licensed toys see share growth along with film launches
Hasbro remains the leader thanks to its wide product range
2020 AND BEYOND
COVID-19 impact
Affected products within traditional toys and games
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Video games sees the most dynamic increase due to increasing digitalisation
International brand owners dominate across the board
Better growth for video games as digitalisation continues
MARKET DATA
Table 13 Sales of Toys and Games by Category: Value 2014-2019
Table 14 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 16 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 17 Distribution of Toys and Games by Format: % Value 2014-2019
Table 18 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources