Table of Content

Toys and Games in South Korea
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
In 2019, the low fertility rate and growth of mobile games challenges the traditional toy landscape, as 5G technology allows players to launch VR headsets
NCsoft Corp retains its lead in 2019, as online and mobile options continue to compete against traditional toys and games
Positive growth is predicted for the forecast period, however low fertility rates will continue to challenge value sales for the industry
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2014-2019
Table 2 Sales of Toys and Games by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Toys and Games: % Value 2015-2019
Table 4 LBN Brand Shares of Toys and Games: % Value 2016-2019
Table 5 Distribution of Toys and Games by Format: % Value 2014-2019
Table 6 Forecast Sales of Toys and Games by Category: Value 2019-2024
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
The decreasing birth rate and a lack of flagship toys stifle growth in 2019
E-commerce shares rise in 2019, as consumers appreciate competitive price points, convenience and delivery
Young Toys Inc continues to lead the landscape in 2019, while the Japanese boycott fails to impact sales of Japanese toy manufacturers
2020 AND BEYOND
COVID-19 impact
Affected products within traditional toys and games
Recovery and opportunities
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2014-2019
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2014-2019
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2014-2019
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2015-2019
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2016-2019
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2014-2019
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2019-2024
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2019-2024
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
In 2019, steady sales growth of video games are driven by mobile, static console games and VR/AR headsets
Strict regulations imposed on the gaming industry continue to stifle growth across 2019
The popularity of Lineage supports NCsoft Corp’s leading position in 2019, as players invest in E-sports and e-commerce drives sales
2020 AND BEYOND
COVID-19 impact
Affected products within video games
Recovery and opportunities
CATEGORY DATA
Table 20 Sales of Video Games by Category: Value 2014-2019
Table 21 Sales of Video Games by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Video Games: % Value 2015-2019
Table 23 LBN Brand Shares of Video Games: % Value 2016-2019
Table 24 NBO Company Shares of Video Games Hardware: % Value 2015-2019
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2016-2019
Table 26 NBO Company Shares of Video Games Software: % Value 2015-2019
Table 27 Distribution of Video Games by Format: % Value 2014-2019
Table 28 Distribution of Video Games Hardware by Format: % Value 2014-2019
Table 29 Distribution of Video Games Software by Format: % Value 2014-2019
Table 30 Distribution of Video Games Software (Physical) by Format: % Value 2014-2019
Table 31 Distribution of Video Games Software (Digital) by Format: % Value 2014-2019
Table 32 Forecast Sales of Video Games by Category: Value 2019-2024
Table 33 Forecast Sales of Video Games by Category: % Value Growth 2019-2024