Table of Content

Tissue and Hygiene in India
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

TISSUE AND HYGIENE IN INDIA
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
Table 1 Birth Rates 2015-2020
Table 2 Infant Population 2015-2020
Table 3 Female Population by Age 2015-2020
Table 4 Total Population by Age 2015-2020
Table 5 Households 2015-2020
Table 6 Forecast Infant Population 2020-2025
Table 7 Forecast Female Population by Age 2020-2025
Table 8 Forecast Total Population by Age 2020-2025
Table 9 Forecast Households 2020-2025
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Slower growth than in previous years due to impact of COVID-19
Limited scope for expansion in 2020 despite potential
Major new entrant could shake up the competitive landscape
RECOVERY AND OPPORTUNITIES
Expanding consumer base will contribute to a return to dynamic growth
Towels without wings to become less relevant and tampons to see only slow growth
Significant opportunities for growth in the forecast period
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
NAPPIES/DIAPERS/PANTS IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Turn to decline as COVID-19 changes consumers’ habits
New launches despite the difficult circumstances
Procter & Gamble sees a share increase due to Unicharm factory fire
RECOVERY AND OPPORTUNITIES
Rebound to strong growth as consumer confidence returns
Disposable pants will continue to dominate for convenience reasons
Significant potential for growth due to rising population and changing habits
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
RETAIL ADULT INCONTINENCE IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Strong slowing of growth as COVID-19 disrupts availability and consumers cut costs
Limited availability in retail stores limits growth and expands e-commerce
Increased awareness-raising efforts by leading player Nobel Hygiene
RECOVERY AND OPPORTUNITIES
Dynamic increases forecast, with various factors contributing to growth
Few consumers bother with light products, with moderate/heavy products dominant
Continued growth of e-commerce expected
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
WIPES IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Strong slowdown in growth as COVID-19 takes its toll
Baby wipes sees a slower rate of growth but remains dominant
The Himalaya Drug Co maintains its lead in an increasingly fragmented category
RECOVERY AND OPPORTUNITIES
Low penetration and a return of consumer confidence to boost growth rates
Greater concern for hygiene and rising female incomes will contribute to growth
Unfavourable demographics could start to slow the growth rate
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2015-2020
Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
RETAIL TISSUE IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Growth is hampered by COVID-19 despite rising hygiene awareness
Sales remain low by Western standards due to the availability of alternatives
Competitive landscape remains highly fragmented, with a lack of brand loyalty
RECOVERY AND OPPORTUNITIES
Growth will be maintained, but the limited consumer base will hamper the rise
Private label likely to see growth due to reasonable prices
Environmental concerns raise questions over the use of retail tissue in India
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2015-2020
Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA
KEY DATA FINDINGS
2020 IMPACT
Despite strong overall decline, AFH hygiene sees dynamic growth
AFH tissue drags down the overall performance of AFH tissue and hygiene
AFH tissue and hygiene remains fragmented, with a focus on low prices and quality
RECOVERY AND OPPORTUNITIES
Slow return to pre-COVID-19 growth rates due to lingering impact of pandemic
AFH tissue forecast to see a stronger performance than AFH hygiene
Price will remain more important than brand
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025