Table of Content

Spirits in Vietnam
Euromonitor International
June 2022

List Of Contents And Tables

SPIRITS IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Another tough year for on-trade sales of spirits as consumers remain at home
Off-trade sales flourishing as consumers stay at home with local white spirits remaining the most popular choice
E-commerce on the rise following change in the law
PROSPECTS AND OPPORTUNITIES
Spirits set to see a slow recovery over the forecast period as challenges remain
Competitive landscape likely to remain fragmented due to a lack of marketing opportunities
Shochu/soju expected to benefit from popularity among young adults
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2021
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2016-2021
Table 2 Sales of Spirits by Category: Total Value 2016-2021
Table 3 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 10 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 12 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 13 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 15 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 16 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 17 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 18 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 19 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
COVID-19 continues to have a negative impact on the consumption of alcoholic drinks in Vietnam in 2021
Players turn to product innovations to stimulate sales
Heineken and Sabeco jostle for the lead
E-commerce on the rise as ban lifted on online sales of stronger alcoholic drinks
Spike in COVID-19 cases drives a shift from the on-trade to the off-trade
A positive outlook for the forecast period
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources