Table of Content

Spirits in South Korea
Euromonitor International
June 2022

List Of Contents And Tables

SPIRITS IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Soju experiences decline in 2021 as at-home drinkers avoid stronger options
Whiskies continues to struggle
Packaging innovation to attract off-trade consumers
PROSPECTS AND OPPORTUNITIES
Low-calorie trend will be a challenge to spirits
Premium soju is key for future innovation
Introduction of Smart Order system brings opportunities for smaller brands
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2021
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2016-2021
Table 2 Sales of Spirits by Category: Total Value 2016-2021
Table 3 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 10 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 12 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 13 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 15 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 16 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 17 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 18 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 19 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 22 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 34 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources