Table of Content

Pet Care in the Philippines
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

PET CARE IN THE PHILIPPINES
EXECUTIVE SUMMARY
COVID-19 impact on pet care
COVID-19 country impact
Company response
Retailing shift
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2016-2021
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2016-2021
Table 3 Sales of Pet Care by Category: Value 2016-2021
Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
Table 11 Distribution of Pet Care by Format: % Value 2016-2021
Table 12 Distribution of Pet Care by Format and Category: % Value 2021
Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN THE PHILIPPINES
KEY DATA FINDINGS
2021 IMPACT
Category remains resilient to COVID-19 as sales become more polarised
E-commerce continues to be boosted by COVID-19 as store-based retailing struggles to recover
Product development continues as companies focus on functional health benefits
RECOVERY AND OPPORTUNITIES
Economy dry dog food continues to lead growth as consumers become more price sensitive
Humanisation trend to drive demand for human-grade ingredients and fresh options
Dog treats and mixers continues to lag behind as customers cut spending
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2016-2021
Table 20 Dog Population 2016-2021
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 2 Dog Food by Price Band 2021
Table 22 Sales of Dog Food by Category: Volume 2016-2021
Table 23 Sales of Dog Food by Category: Value 2016-2021
Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
Table 31 Distribution of Dog Food by Format: % Value 2016-2021
Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026
CAT FOOD IN THE PHILIPPINES
KEY DATA FINDINGS
2021 IMPACT
Mid-priced dry cat food leads growth as price sensitive consumers trade down
Mid-priced wet cat food hampered by Friskies discontinuation
Cat food players ramp up online engagement as pandemic conditions limit store-based retailing
RECOVERY AND OPPORTUNITIES
Mid-priced dry cat food to prosper as consumers suffer financially
Little prospect of private label in cat food as cat treats continue to lag behind
Urbanisation and feline food preferences influence growth and demand
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2016-2021
Table 37 Cat Population 2016-2021
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021
CATEGORY DATA
Summary 3 Cat Food by Price Band 2021
Table 39 Sales of Cat Food by Category: Volume 2016-2021
Table 40 Sales of Cat Food by Category: Value 2016-2021
Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
Table 47 Distribution of Cat Food by Format: % Value 2016-2021
Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026
Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026
Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026
OTHER PET FOOD IN THE PHILIPPINES
KEY DATA FINDINGS
2021 IMPACT
Other pet food remains largely resilient to COVID-19 as the other pet population continues to rise
Social media remains the focus of promotions as companies struggle to adapt to COVID-19
E-commerce booms as pet shops face temporary closures
RECOVERY AND OPPORTUNITIES
Growth dependent on pet ownership, with little prospect of rapid growth
Fish food to benefit most from home seclusion as consumers find fish soothing
E-commerce to remain an important distribution channel
CATEGORY INDICATORS
Table 52 Other Pet Population 2016-2021
CATEGORY DATA
Table 53 Sales of Other Pet Food by Category: Volume 2016-2021
Table 54 Sales of Other Pet Food by Category: Value 2016-2021
Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021
Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020
Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020
Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021
Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026
Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026
PET PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2021 IMPACT
Need for essential grooming services during lockdown drives growth during lockdown
Bay-O-Pet launches mobile dog grooming service to reach consumers in lockdown
New product launches target the home grooming trend
RECOVERY AND OPPORTUNITIES
Demand for other pet products to remain high as consumers continue to groom their pets at home
Anti-tick/flea products to support growth in pet healthcare
Demand for non-essential and novelty items will be limited as consumers lack spending power
CATEGORY DATA
Table 65 Sales of Pet Products by Category: Value 2016-2021
Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021
Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021
Table 68 Sales of Other Pet Products by Type: % Value 2016-2021
Table 69 NBO Company Shares of Pet Products: % Value 2016-2020
Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020
Table 71 Distribution of Pet Products by Format: % Value 2016-2021
Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026