Table of Content

Organic Packaged Food in New Zealand
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Organic Nuts, Rice, Pasta and Noodles Experience Substantial Levels of Growth, Driven by the Increasing Interest in Health and Wellness
Organic Milk Records A Strong Value Sales Performance Thanks To High Price Points and Increasing Consumer Demands
Increasing Distribution and Share of the Landscape Will Boost the Performance of Organic Food Over the Forecast Period
Competitive Landscape
Goodman Retains Its Lead, Improving Its Value Share With Offerings Naturalea, Meadow Fresh and Puhoi Valley, With Fonterra Brands Taking Second Place
the Organic Chocolate Confectionery Landscape Is Largely Fragmented, With Healthy Competition From Green & Black’s and Trade Aid
Ceres Organics Are Set To Compete in the Landscape by Aiming To Bring More Organic Food Options To Consumers
Category Data
Table 1 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 5 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Growth in 2019 Is Boosted by Increasing Interest in Natural Health Benefits and Reduced Sugar, As Organic and Better for You Offerings Record High Levels of Growth
Avoidance of Gluten and Lactose, Partnered With An Increased Interest in Health and Low-carbohydrate Diets, Shape the Health and Wellness Landscape
Players Compete With New Product Developments That Encourage Value Growth and Respond To Consumers Growing Demands
Modern Grocery Retailers Continue To Lead Distribution, Benefiting From Promotions and Discounts, and Offering A Wide Range of Goods
Growth Over the Forecast Period Will Remain Positive, However, Players Need To Focus on New Product Developments To Cut Through the Growing Competition
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources