Table of Content

Men’s Grooming in Tunisia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Demand patterns for men’s grooming change during the COVID-19 pandemic in 2020
Strong marketing campaigns, growing urbanisation and heightened availability of products drive growth for men’s grooming
Gillette remains the leading brand in 2020
RECOVERY AND OPPORTUNITIES
Strong growth for men’s grooming going forward
Greater emphasis on natural ingredients
Stronger marketing and distribution to support growth
CATEGORY DATA
Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 3 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 5 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 6 LBN Brand Shares of Men’s Razors and Blades: % Value 2017-2020
Table 7 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources