Table of Content

Homewares in Thailand
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Negative impact of pandemic is partly offset by increase in home cooking and dining
Temporary store closures boost value shares of homeshopping, direct shopping and e-commerce
Leader Satien Stainless Steel PCL is coming under increased competitive pressure, especially from IKEA
RECOVERY AND OPPORTUNITIES
Increased consumer interest in home cooking will outlast the pandemic
E-commerce will grow in importance, and the boundaries between it and homeshopping and direct selling will begin to blur
Younger consumers will demand more multi-functional homewares
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2015-2020
Table 2 Sales of Homewares by Category: % Value Growth 2015-2020
Table 3 Sales of Homewares by Material: % Value 2015-2020
Table 4 NBO Company Shares of Homewares: % Value 2016-2020
Table 5 LBN Brand Shares of Homewares: % Value 2017-2020
Table 6 Distribution of Homewares by Format: % Value 2015-2020
Table 7 Forecast Sales of Homewares by Category: Value 2020-2025
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2015-2020
Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources