Table of Content

Health and Wellness in Canada
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Consumers Are Looking for Offerings That Are As Natural As Possible
Sales of Organic Food and Beverages Are Flourishing
Health Claims on Packaging Proliferate
Consumers Gaining Better Access To Health and Wellness Products As Distribution Widens
Continued Growth Expected for Health and Wellness Products
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Bfy Beverages Should Benefit From Planned Regulatory Changes
Reduced-sugar Rtd Tea Attracting Health-conscious Consumers
Bfy Reduced-sugar Carbonates Continue To Lose Share
Competitive Landscape
Coca-Cola Ltd and PepsiCo Beverages Canada Lead Sales
Bfy Categories Remain Powerful Points of Differentiation
Nh Beverages Represent Competition for Bfy Drinks
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
the Consumer Perception of Healthier Eating Impacts the Performance of Bfy Categories Differently
Government Aims To Encourage Healthy Eating in Canada Through Regulation and Guidance
Reduced Sugar Ice Cream Sees Explosive Growth Amid Consumer Demand for Healthy Indulgence
Competitive Landscape
Kraft Heinz and Saputo Continue To Lead With Greater Focus on Reduced Fat Dairy
the Performance of Reduced Sugar Ice Cream Brands Remains Strong As Halo Top and Coolway Expand Their Distribution and Varieties
Coca-Cola Invests in Canada With Fairlife
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Ff Energy Drinks and Ff Sports Drinks Will Remain the Two Leading Categories
Canadians Look for Bone and Joint Health in Ff Beverages
Ff Bottled Water Continues Growing on the Back of Diversifying Functionality
Competitive Landscape
Leaders of Ff Sports Drinks and Ff Energy Drinks Dominate Overall Sales
Ff Beverages Contains Various Niches That Are Attractive To Small Suppliers
A Lassonde Leads Ff Fruit/vegetable Juice With Its Oasis Brand
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 37 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Ff Packaged Food Remains High Due To Rising Health Consciousness Among Millennials and the Ageing Population
Consumers Seek Added Protein Among Staples Such As Pasta
Ff Segments Can Support Some Flagging Packaged Food Categories
Competitive Landscape
Danone Prospers With Strength in Ff Probiotic Yoghurt While Kellogg Suffers Due To Ongoing Decline in Ff Breakfast Cereals
Leading Brands of Ff Milk Focus on Omega-3 With Varying Degrees of Success
Ff Protein/energy Bars Is the Most Dynamic by Offering Portable Nutrition
Category Data
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Free From Gluten Starts To Slow Due To Maturity While Free From Meat Grows Due To the Plant-based Trend
A Free From Positioning Is Often Combined With Other Health and Wellness Attributes
Greater Demand for Plant-based Packaged Food Products and Improvements in the Offer Support Growth in Free From Dairy and Free From Meat
Competitive Landscape
Danone Leads Free From Packaged Food With A Strong Focus on Plant-based Foods
Free From Meat Brands Launch in Canada After Their Proven Success in the US
Free From Lactose Milk Continues To Expand With New Entrants and Sees Creative Marketing From the Leading Brand
Category Data
Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024
Headlines
Prospects
Nectars Dominate Juice Sales, While Consumers Increasingly Favour Natural Offerings
Quebec Considering Ban on Caffeinated Energy Drinks for Consumers 16 and Under
Dynamic Growth Is Predicted for the Majority of Categories in Nh Beverages
Competitive Landscape
Pepsico, Nestl? and A Lassonde the Leading Players
Smaller Players Are Enjoying Some Success
A Lassonde and Pom Wonderful Lead Nh Superfruit 100% Juice
Category Data
Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
Nh Packaged Food Witnesses Healthy Growth As Consumers Continue To Seek Natural Alternatives With Few Ingredients
Clean Label Trend Continues in Nh Packaged Food
Nh High Fibre Food Continues To Stagnate
Competitive Landscape
Leading Players in Nh Packaged Food See Different Results in Nh High Fibre Bread
Artisanal and Private Label Remain Significant Within Nh Packaged Food
Dynamic New Product Development Boosts the Growth of Nh Fruit and Nut Bars
Category Data
Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Organic Fruit/herbal Tea the Most Dynamic Category
Organic 100% Juice Dominates Organic Fruit/vegetable Juice
Organic Offerings Are Becoming More Accessible To Consumers
Competitive Landscape
Kicking Horse Coffee Co Ltd Maintains A Strong Position in Organic Coffee
Competition Is Intensifying in Organic Tea
Organic Claims Are Growing in Number
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2014-2019
Table 78 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 80 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 81 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 82 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024
Headlines
Prospects
the Organic Trend Continues Apace in Canada
Grocery Retailers Continue To Expand Their Distribution of Organic Packaged Food
Organic Products Continue To Penetrate Packaged Food Categories
Competitive Landscape
Organic Packaged Food Manufacturers Continue To Expand Their Ranges With Organic Variants
Exclusively Organic Packaged Food Producers Grow Rapidly
Price Inflation Set To Slow Down Due To Retailers’ Greater Focus on Organic Products Within Private Label Lines
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 88 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024