Table of Content

Fortified/functional Beverages in New Zealand
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
With Changing Consumer Demand and A Rise in Health Awareness and Exercise, Ff Sports Drinks Has Room To Grow Over the Forecast Period
Ff Tea, Ff Juice and Ff Water Benefit From the Growing Variety of Flavour Offerings, With Active Ingredients To Maintain Health
Energy Drinks Go Natural To Boost Value Sales, However, A Ban on Sales for Under 16 Year-olds in Some Stores, May Hamper Growth Over the Forecast Perio
Competitive Landscape
Frucor Suntory Retains Its Top Spot, Offering Leading Ff Energy Drink V and Leading Ff Bottled Water Mizone
No Ugly Partners With the Better Drinks Co To Boost Distribution and Availability Over the Forecast Period
Coca-Cola Amatil Competes With A New Range of Powerade Drinks, Using Social Media Influencers and Gyms Across the Country To Support the Launch
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 5 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 6 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Growth in 2019 Is Boosted by Increasing Interest in Natural Health Benefits and Reduced Sugar, As Organic and Better for You Offerings Record High Levels of Growth
Avoidance of Gluten and Lactose, Partnered With An Increased Interest in Health and Low-carbohydrate Diets, Shape the Health and Wellness Landscape
Players Compete With New Product Developments That Encourage Value Growth and Respond To Consumers Growing Demands
Modern Grocery Retailers Continue To Lead Distribution, Benefiting From Promotions and Discounts, and Offering A Wide Range of Goods
Growth Over the Forecast Period Will Remain Positive, However, Players Need To Focus on New Product Developments To Cut Through the Growing Competition
Market Data
Table 9 Sales of Health and Wellness by Type: Value 2014-2019
Table 10 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 11 Sales of Health and Wellness by Category: Value 2014-2019
Table 12 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 15 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 16 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 17 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 18 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 19 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources