Table of Content

Better for You Packaged Food in New Zealand
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Low Carbohydrate, Full-fat Diets Threaten Value Sales for Reduced-fat Offerings
Reduced-fat Ice Cream Records the Highest Value Growth, Driven by Warm Weather and Consumers Appreciation for the Taste
Reduced Sugar Sees Success As Consumers Appreciate Guilt-free Taste Offered by Manufactures
Competitive Landscape
Fonterra Brands (nz) Ltd Retains Its Leads Bfy Packaged Food, Followed by Goodman Fielder, With Both Players Benefiting From Strong Offerings in Bfy Dairy
Manufacturers Gain Ground in the Landscape, Reformulating Their Offerings To Focus on Low-sugar and Sugar-free Options
Halo Top Enters the Landscape, Set To Stimulate Competition From Other Players Over the Forecast Period
Category Data
Table 1 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 5 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Growth in 2019 Is Boosted by Increasing Interest in Natural Health Benefits and Reduced Sugar, As Organic and Better for You Offerings Record High Levels of Growth
Avoidance of Gluten and Lactose, Partnered With An Increased Interest in Health and Low-carbohydrate Diets, Shape the Health and Wellness Landscape
Players Compete With New Product Developments That Encourage Value Growth and Respond To Consumers Growing Demands
Modern Grocery Retailers Continue To Lead Distribution, Benefiting From Promotions and Discounts, and Offering A Wide Range of Goods
Growth Over the Forecast Period Will Remain Positive, However, Players Need To Focus on New Product Developments To Cut Through the Growing Competition
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources