Table of Content

Better for You Beverages in New Zealand
Euromonitor International
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Players Are Offering Reduced-sugar Variants, While Also Reformulating Their Original Recipes To Appeal To the Growing Health and Wellness Consumers
A Proposed Sugar Tax Is Set To Boost Growth for Bfy Beverages As Players Give Focus To Their No and Low Sugar Options
Natural Ingredients Are Expected To Increase in Popularity, and Reduced Caffeine Products Are Becoming More Relevant
Competitive Landscape
Coca-Cola Amatil Continues To Grow Its Share, Benefiting From Launching Limited Edition Products and A Strong Portfolio of Sugar-free and Low Sugar Options
Frucor Suntory New Zealand Ltd Retains Its Second-place Position, However, It Loses Share To the Lead Player
Unilever Performs Well With Lipton Rtd Tea, However, Lion Has Acquired Teza Tea and Is Set To Invest in Becoming Strong Competition
Category Data
Table 1 Sales of BFY Beverages by Category: Value 2014-2019
Table 2 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 4 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 5 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 6 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024
Executive Summary
Growth in 2019 Is Boosted by Increasing Interest in Natural Health Benefits and Reduced Sugar, As Organic and Better for You Offerings Record High Levels of Growth
Avoidance of Gluten and Lactose, Partnered With An Increased Interest in Health and Low-carbohydrate Diets, Shape the Health and Wellness Landscape
Players Compete With New Product Developments That Encourage Value Growth and Respond To Consumers Growing Demands
Modern Grocery Retailers Continue To Lead Distribution, Benefiting From Promotions and Discounts, and Offering A Wide Range of Goods
Growth Over the Forecast Period Will Remain Positive, However, Players Need To Focus on New Product Developments To Cut Through the Growing Competition
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources