Table of Content

Beer in Vietnam
Euromonitor International
June 2022

List Of Contents And Tables

BEER IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
New drink driving law continues to put a dent in on-trade beer sales
COVID-19 measures hit on-trade sales while e-commerce boosts sales through the off-trade
Heineken extends its lead thanks to ongoing investment in new product development, sustainability and marketing
PROSPECTS AND OPPORTUNITIES
Beer is expected to recovery gradually over the forecast period
Competition between two top leading players will be more intense
Product innovation expected to stimulate growth
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2021
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2016-2021
Table 2 Sales of Beer by Category: Total Value 2016-2021
Table 3 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 4 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Sales of Beer by Craft vs Standard 2016-2021
Table 10 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 11 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 12 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 13 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
COVID-19 continues to have a negative impact on the consumption of alcoholic drinks in Vietnam in 2021
Players turn to product innovations to stimulate sales
Heineken and Sabeco jostle for the lead
E-commerce on the rise as ban lifted on online sales of stronger alcoholic drinks
Spike in COVID-19 cases drives a shift from the on-trade to the off-trade
A positive outlook for the forecast period
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources