Table of Content

Beer in South Korea
Euromonitor International
June 2022

List Of Contents And Tables

BEER IN SOUTH KOREA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low pricing strategy for domestic options in beer
Further declines for imported lager
Oriental Brewery maintains its lead, followed by Hite Jinro
PROSPECTS AND OPPORTUNITIES
Craft beer set to gain further growth momentum
Consumer interest in non-alcoholic beer presents an opportunity
Creative collaborations appeal to younger generations
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2021
Table 1 Number of Breweries 2016-2021
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2016-2021
Table 3 Sales of Beer by Category: Total Value 2016-2021
Table 4 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 10 Sales of Beer by Craft vs Standard 2016-2021
Table 11 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 12 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 13 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 14 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources