Table of Content

Beer in Serbia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Foodservice closures and reduced purchasing power have a negative impact on beer sales in 2020
Apatinska Pivara reinforces its image as a socially responsible company with donations to help health workers and COVID-19 measures to protect its employees
With COVID-19 halting on-trade distribution, craft brewers turn to e-commerce in 2020
RECOVERY AND OPPORTUNITIES
Recovery of total volume sales expected in 2021 as on-trade establishments reopen
Sales of beer through e-commerce are likely to grow slowly in the forecast period
Private label expected to grow as it gains increasing popularity and trust among cost-conscious consumers
CATEGORY BACKGROUND
Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2015-2020
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 11 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 13 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources