Table of Content

Beer in Georgia
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Booming tourism industry and good weather supports growth of beer in 2019
Craft beer sees strong growth as locals and tourists look for more variety, but domestic economy lager remains king
Several companies start to locally produce foreign brands in 2019 driving down costs and boosting sales
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Summary 1 Lager by Price Band 2019
Summary 2 Breweries in Georgia
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2014-2019
Table 2 Sales of Beer by Category: Total Value 2014-2019
Table 3 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 10 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 11 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 12 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 13 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
The expansion of modern retailing and a rapidly developing tourism industry boosting sales of alcoholic drinks in 2019
Leading local beer producers start manufacturing foreign brands, while imported products take further share in spirits
The effects of COVID-19 are likely to be felt beyond 2020 with jobs and businesses under threat
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 4 Research Sources