Table of Content

Beauty and Personal Care in Tunisia
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Mass products continue to characterise beauty and personal care in 2020
Retail value growth largely due to average unit price increases in 2020
Some channel shifts evident during the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
A strong recovery for mass beauty and personal care over the forecast period
Modern grocery retailing set to recover share
Social media to become more important as a marketing tool
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Wealthier consumers remain loyal to premium beauty and personal care during the pandemic
Premium skin care performs better than mass formats during the health crisis
Digital marketing activities increase in 2020
RECOVERY AND OPPORTUNITIES
Strong growth for premium beauty and personal care going forward
The tough economic situation will continue to limit the audience for premium formats
Premium users more likely to opt for e-commerce shopping going forward
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Stockpiling increases volume sales of baby and child-specific products during the COVID-19 pandemic
Baby and child-specific products are largely the domain of wealthier urban parents
No presence of private label in baby and child-specific products
RECOVERY AND OPPORTUNITIES
Strong growth going forward
Wealthier parents will likely remain the key audience for baby and child-specific products
Nappy/diaper rash treatments to remain the preserve of wealthier parents
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 28 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Some early stockpiling supports growth of bath and shower during the COVID-19 pandemic
Some channel shifts witnessed during the health crisis
The renewed emphasis on hygiene drives sales of hand sanitisers/gels
RECOVERY AND OPPORTUNITIES
Strong growth for bath and shower over the forecast period
Players will likely focus on anti-bacterial properties
No demand for intimate hygiene in Tunisia
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2015-2020
Table 33 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 35 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 36 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 37 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Flat demand for colour cosmetics during the COVID-19 pandemic
Mass colour cosmetics remain the most popular
A shift of focus towards the eyes during the pandemic
RECOVERY AND OPPORTUNITIES
Strong growth for colour cosmetics going forward
Possible emergence of e-commerce
Counterfeits to remain an issue in colour cosmetics
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for deodorants increases during the COVID-19 pandemic in 2020
Strong channel shifts evident during the COVID-19 pandemic in 2020
RECOVERY AND OPPORTUNITIES
Strong growth for deodorants going forward
Average unit price increases will be limited to keeping track with inflation
Manufacturers will focus on adding value
CATEGORY DATA
Table 49 Sales of Deodorants by Category: Value 2015-2020
Table 50 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 52 NBO Company Shares of Deodorants: % Value 2016-2020
Table 53 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 54 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 56 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
A slight increase in usage of depilatories during the COVID-19 pandemic
Growth is restricted by the lack of outdoor activities
Little change in the competitive landscape in 2020
RECOVERY AND OPPORTUNITIES
Strong growth for depilatories going forward
New product innovations will attract consumer attention
Supermarkets to recover its share
CATEGORY DATA
Table 57 Sales of Depilatories by Category: Value 2015-2020
Table 58 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Depilatories: % Value 2016-2020
Table 60 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 61 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Some stockpiling supports increased sales of fragrances early in the COVID-19 lockdown period
Stronger growth for mass formats
Puig Tunisie continues to lead fragrances in 2020, although illicit trade impacts all competitors’ value sales
RECOVERY AND OPPORTUNITIES
Strong growth for fragrances over the forecast period
Manufacturers will focus on innovation
Counterfeits to remain a problem
CATEGORY DATA
Table 63 Sales of Fragrances by Category: Value 2015-2020
Table 64 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 65 NBO Company Shares of Fragrances: % Value 2016-2020
Table 66 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 67 LBN Brand Shares of Premium Men’s Fragrances: % Value 2017-2020
Table 68 LBN Brand Shares of Premium Women’s Fragrances: % Value 2017-2020
Table 69 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increase in demand for hair care during the COVID-19 pandemic
Perms, relaxants and styling agents benefit from the closures of hair salons
Consumers remain concerned about the ingredients of their hair care products
RECOVERY AND OPPORTUNITIES
Strong growth for hair care going forward
Competition from imitation hair is set to increase
Grocery retailers set to reclaim share
CATEGORY DATA
Table 71 Sales of Hair Care by Category: Value 2015-2020
Table 72 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 74 NBO Company Shares of Hair Care: % Value 2016-2020
Table 75 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 76 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 79 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand patterns for men’s grooming change during the COVID-19 pandemic in 2020
Strong marketing campaigns, growing urbanisation and heightened availability of products drive growth for men’s grooming
Gillette remains the leading brand in 2020
RECOVERY AND OPPORTUNITIES
Strong growth for men’s grooming going forward
Greater emphasis on natural ingredients
Stronger marketing and distribution to support growth
CATEGORY DATA
Table 82 Sales of Men’s Grooming by Category: Value 2015-2020
Table 83 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 84 Sales of Men’s Razors and Blades by Type: % Value Breakdown 2016-2020
Table 85 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 86 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 87 LBN Brand Shares of Men’s Razors and Blades: % Value 2017-2020
Table 88 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 89 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Slight increase in demand for oral care during the COVID-19 pandemic
No major new entrants to oral care in 2020
Unilever Tunisie continues to lead oral care in 2020
RECOVERY AND OPPORTUNITIES
Strong growth for oral care going forward
Wider availability to contribute to growth
Ongoing promotions expected
CATEGORY DATA
Table 90 Sales of Oral Care by Category: Value 2015-2020
Table 91 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 92 Sales of Toothbrushes by Category: Value 2015-2020
Table 93 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 95 NBO Company Shares of Oral Care: % Value 2016-2020
Table 96 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Modest increase in demand for skin care in 2020
Natural products continue to become more popular
Wealthier Tunisians regard skin care as essential
RECOVERY AND OPPORTUNITIES
Strong growth for skin care going forward
General purpose body care to perform well
Premium products set to grow well
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2015-2020
Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 105 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 106 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
A slight increase in demand for sun care in 2020
Growth limited by the absence of tourists
Players continue to collaborate with social media bloggers and influencers in 2020
RECOVERY AND OPPORTUNITIES
Strong growth for sun care going forward
Aftersun to underperform
The wide product range in sun care will support growth
CATEGORY DATA
Table 108 Sales of Sun Care by Category: Value 2015-2020
Table 109 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 110 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 111 NBO Company Shares of Sun Care: % Value 2016-2020
Table 112 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 113 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 114 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 116 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025